Everyone makes their decisions differently, but it does boil down to some common factors. You don’t have to know how everyone makes their decisions, just how your customers do.
This has to do with your company culture, the feelings you encourage and the way your customers communicate.
Understanding these things will help you tap into your customers’ decision-making processes.
Company Culture
Knowing who you are translates into an understanding about your customers. If you know who you are as a business and what you value, you know exactly how to make difficult decisions.
It’s written into your company culture. With a strong company culture, your employees know how to act when you’re not around.
They know what you expect and what the business represents. That’s how they make their decisions.
If you translate this to your customers and the similar desires between you, it becomes simple to understand their priorities. This is a starting point.
You’re selling some product, but what you’re selling is a feeling.
It’s an identity. Who you are corresponding with who your customers are.
Focus on Feeling
A major part of how your customers make decisions comes from feeling.
- What do you and your customers share?
- Where are your interests aligned?
Pinpoint the needs for which your product is the answer. Take time to think about what you want your customer to get out of interacting with your company.
It isn’t just about you wanting sales. It’s also about helping your customer get to a specific feeling, which is that you’ve cared about them by making their needs your priority.
That mentality of caring will set you apart. Your customers, consciously or not, will remember how your company made them feel.
Make a Habit of Customer Feedback
Customers make their decisions easily when they feel trust and respect from you. This involves proactive outreach.
So connect with customers regularly, even when there aren’t any issues, and find out what’s working. Also be in touch about any issues they may have. Find out what drives customers away.
Respond accordingly to the feedback you’re getting.
Your commitment to delivering a feeling will help push you to be in touch your customers. Cultivating customer relations is like any relationship.
While your customers may have an effortless connection to what it is your business promotes and offers, you also have to make sure they feel appreciated and continue to feel understood.
Get customer feedback often to help you understand what’s working and what isn’t. It will also make your customers feel they are a part of your company.
It underlines the fact that your needs and desires are aligned. You’re working together to make your customers happy and your business successful.
Pay attention to whether or not your customers are getting what your business promises.
If your actions and customer service don’t deliver that same feeling you claim to be about, there’s a problem. Adjust your practices so that everything aligns.