We’ve talked about understanding who your clients are and how they make decisions. The feeling of being cared for makes your clients feel different shopping with you.
Your identity sets you apart, who you are and what you care about and how you interact with your clients. Your company will attract buyers, not just because of what you’re offering but more often because of how you’re offering it.
The presentation means much more about who you are. That presentation includes your company culture, your employee interactions, and your customer relations.
Build a company on groundwork that can deliver what you’ve promised. What sets your business apart?
You, your commitment, your passion, your vision and how it aligns with your actions. Your customers will relate to your business the way you relate to it.
Create a culture of ownership. Build your brand.
Look Inward
It will become repetitive to hear, but it can’t be stressed enough. When you want to know how to address your customers, look inward.
When you want to improve sales, ask what you’re doing and how. When you want to rebrand, create a strong image, blow away the competition, you have to ask yourself what you’re all about.
Customers are bombarded with advertising today. It’s everywhere when they want it and more often when they don’t.
A business doesn’t get remembered just for being the loudest. Customers want to have an experience where they’re buying from someone who represents them.
A customer’s trust in you lies in mutual understanding. You reflect each other somehow.
If you try to be everything to everyone, you’ll end up exhausted. It’s also likely that people won’t take you seriously.
They won’t trust you. If you can present your company as one identity, potential customers will feel they know you.
They can recommend your business to others because they can tell their friends what to expect from your business. A strong identity will bring your company more business.
Watch Your Customers, Not Your Competition
Listen to what your customers have to say. Learn about what they enjoy, and give them more of that.
More new features, low prices, connection, whatever it is they’re asking for. Give them more of what drew them to your company in the first place.
You can learn a lot from even one customer who is on board with what your company is doing. That person’s feedback is something you can turn into ten more customers.
All you have to do is listen and deliver. Apply feedback to the way you interact with people.
Keep your eye on your customers, and they’ll notice.
If you’re staring at the competition wondering why you can’t beat them, that’s your issue. It doesn’t matter what they’re doing.
What matters is your relationship with your customers. People aren’t going to want to come to you because they see you staring jealously at the competition.
They’re going to choose you because you look respectfully at them, and prove to them your common interests.